I wanted to take a minute to introduce myself and answer the question you might be asking. “Who is this woman and why should I be listening to her?”
If you don’t recognize my name, you definitely know my voice. I’m the telephone voice of Citibank and AT&T. My voice is heard by millions of people every month. I do voice overs every day and I’ve made millions of dollars with my voice over a long and successful career.
You might have heard it said that people buy on emotion but justify with fact. For better or worse, the voice has remarkable powers to instantly ignite powerful emotions. Why?
Because your voice directly feeds the subconscious of everyone who hears it—as any hypnotist will tell you. You’re probably not intending to put your prospects into a hypnotic trance so they will cluck like chickens and wake up at the snap of a finger, unaware that they have made fools of themselves on stage.
But if you are looking for an edge, a secret weapon, and a turbocharger in sales and customer relationships, this book is for you.
The good news is you don’t need a polished “radio voice” to do this. In fact, marketing tests prove time and time again that regular, everyday men and women with average speaking voices can actually sell more than velvet-voiced pros.
It all boils down to trust. People who gain trust are successful in everything they do. They are leaders, superstars of customer service, and in sales they sell more than anybody else. And how do you gain that trust? You use your voice—in some very specific (and up till now, closely held) ways, which
you’re about to discover in this book.
Best-in-class companies bring me in as a sort of hush-hush secret weapon to teach my powerful Trusted Voice™ techniques to their sales and customer service teams.
These companies include:
✦ Advisors Excel, a national financial services marketing organization
with over $5 billion in annuity sales
✦ Shire Pharmaceuticals, the world’s leading global biotechnology
company
✦ Oasis Outsourcing, a $6.2 billion professional employer organization
I am a frequent media guest and conference speaker. I’ve been on CNBC, MSNBC, featured in The New York Times, and was even the behind the scenes presentation skills coach on Donald Trump’s The Apprentice, helping to coach the winning team to victory. How did I do that? By teaching them
the trust-building techniques that you are about to learn in this book.
I am excited to share with you five powerful business-building secrets of voice mastery I learned and deployed as a broadcaster and professional voice over artist and now teach in exclusive closed-door sessions to my consulting clients. Previously, these secrets have been known and used by only a select handful of industry insiders, but now you’re among the first to discover them for yourself. These secrets will help you learn how to use your voice to trigger trust in others, whether you are speaking one to one, face to face, or from the stage in a packed ballroom. They work on the phone, on podcasts, in webinars, and in media interviews. And they work any time you need to influence a friend, a family member, or a colleague. You can use these five secrets to your advantage any time and in any setting to help you trigger trust in your business and in your professional life.